Said Arturo López
Founder and CEO
Software engineer and entrepreneur. Natural fitness athlete. He started SinExcusas because he wanted the app he could not find: one that put food, training and tracking in the same place.
About
We are a small team and it shows
SinExcusas is not built by a corporation. It is built by a few people who use the app every day and fix what annoys them.
Mission
Our mission
We want eating well and training with a method to stop depending on having a coach beside you. We built an app that does the boring work (the math, the planning, the tracking) so all you have to do is show up. We do not sell miracle diets and we do not promise numbers on the scale: we offer a method you can keep.
Method
How we work
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We say what the app does.
If a feature does not exist, it is not on this website. If it is half done, we say so.
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Personalized for real.
Plans come out of your data, not out of a template with your name on top.
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Sustainable beats spectacular.
We prefer a change that survives six months to one that survives six days.
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If it is not measured, it does not count.
Weight, calories, sessions, streak. What you do not log, you cannot adjust.
Team
The team
Nycoll Flores
Co-founder and nutrition director
Certified nutritionist with experience in sports nutrition and meal planning. She sets the nutrition criteria the app builds its plans on.
That is the team. There is no roster of coaches and no nutrition department: there are two people and the tools we have built.
History
How we got here
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2021
The idea: no app did all of it at once.
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2022
Plans and follow-up by hand, over WhatsApp and PDF, with real clients.
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2023-2024
The method turns into code: a nutrition engine, a training engine and AI.
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2025
SinExcusas ships on the App Store and Google Play.
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2026
Spanish and English, community, GPS running, and an app that keeps growing every month.
Try it and tell us
The 7 days are free. If something grates, write to us: we read everything.
